The industry got stuck on a number.
For years, the only thing the cannabis industry could agree to print on a package was a THC percentage. It became the number that sells - and the number that lets exceptional flower sit unsold beside high-potency mediocrity. Anyone who has worked a counter knows the frustration: the percentage on the label rarely matches what is actually in the jar, and it tells a customer almost nothing about how a product will smell, taste, or feel.
Terpene numbers were supposed to fix it. They did not. The testing is inconsistent, the figures are gamed, and a lab sheet still cannot describe an experience. The whole trade has been trying to talk about quality with a vocabulary of two or three unreliable numbers.
So we made something better: a single, standardised way to grade cannabis by what you can actually observe - thorough enough to be trusted, simple enough that any trained budtender can use it on a busy floor. It lets us move past the percentage and toward a more nuanced, honest way of understanding cannabis, and of talking about it.
When the whole industry can describe quality in the same language, everybody wins - growers, stores, and the person holding the jar.